Amazing but true — Sprint’s “Framily” ad campaign has done little to stop subscribers from fleeing in droves. The Un-uncarrier last quarter reported losing another 245,000 contract subscribers and now it’s fallen behind T-Mobile and is now America’s fourth-largest wireless carrier. And how’s T-Mobile doing? Over the same period this year it added 1.5 million net customers, including a hugely impressive 579,000 branded postpaid subscribers. And as BTIG analyst Walter Piecyk points out, T-Mobile’s wireless service revenue grew by 8.1% last quarter while Sprint’s fell by 6.3%.
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