The retail industry’s all-important Black Friday weekend got off to an early start this year thanks to a surge in online spending activity, even though we were all supposed to be with family, relaxing and enjoying turkey the day before.
But even more interesting than the fact that Thanksgiving Day hit a record in terms of online spending ($1.75 billion by 5 p.m., according to Adobe Analytics), that same data reflected that consumers are now using smartphones for the majority of their turkey day online spending for the first time, a fact that will no doubt play a similarly big part in this weekend’s Black Friday frenzy.
BGR Top Deals:
- This might be the best Black Friday deal of all time on an Apple product
- Amazon’s Roomba 960 Black Friday deal is so good it has to be a mistake
Trending Right Now:
- The company with the hottest Android phones you can’t buy is helping Google ‘kill’ Android
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- The Galaxy S10 might do something the iPhone and Pixel can’t
Surprising no one, smartphones are now used for most Thanksgiving online spending originally appeared on BGR.com on Fri, 23 Nov 2018 at 21:03:57 EDT. Please see our terms for use of feeds.
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