It’s safe to say that executives for Swiss watch companies slept soundly last night after seeing the debut of the Apple Watch. While many were hoping for a piece of luxury craftsmanship that would leave Switzerland scrambling, what Apple actually delivered was a square-shaped device that looks very bulky on your wrist. That said, this is no time for Swiss execs to get complacent — after all, that’s what Nokia and BlackBerry did just after the launch of the first-generation iPhone.
Read more here:: Boy Genius Report