T-Mobile on Thursday morning reported its results for the first quarter of the year, marking the first time the scrappy carrier added more than 2 million net new subscribers in a single quarter. The nation’s No. 4 wireless service provider said that it added a total of 2.4 million net new customers in Q1, yet another clear sign that its “Uncarrier” plans and marketing initiatives are catching consumers’ attention. All of that marketing came at a hefty price, however, and T-Mobile posted a loss of $151 million in the quarter.
Read more here: Boy Genius Report