The seventh chapter of T-Mobile’s “Un-carrier” story is unfolding live right now in San Francisco, where CEO John Legere is hosting a press conference to discuss the carrier’s next big disruption. This time around, T-Mobile’s big announcement is a three-pronged attack on stragglers who still think its network is inferior and refuse to take an iPhone 5s for a free test drive. And in doing so, T-Mobile is once again offering its subscribers several benefits that rival carriers simply can’t match.
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