By now you’ve read and listened to plenty of commentary covering the Apple Watch from watch lovers young and old. There’s no question that Apple’s first wearable device is making waves in Switzerland, where longtime leaders are now struggling to figure out exactly how to respond to Apple’s new gadget. Sadly, most of the responses we’ve seen so far are just awful.
There is no question that Swiss watchmakers need to respond to the Apple Watch. As younger generations get older and connected devices proliferate, Switzerland’s customer base will continue to shrink unless it can begin to not just compete, but also innovate.
But it’s not just younger generations Swiss watchmakers need to worry about — even lifelong mechanical watch collectors are abandoning the devices they love in favor of the Apple Watch.
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