When Apple uncharacteristically warned investors that its holiday-quarter earnings would miss its earlier guidance by a substantial margin, we weren’t very surprised. Something that did surprise us, however, was how quick industry watchers were to accept Apple executives’ explanation that troubles in the China market were the root cause of slower than expected iPhone sales. We have no doubt that China played a role, but there are other factors at play here. The biggest problem with Apple’s latest iPhones isn’t China, it’s Apple’s latest iPhones.
After completely reimagining the iPhone in 2017 when Apple released its tenth-anniversary iPhone X, the company followed it up with what may be the most boring new iPhone lineup in the phone’s 11-year history. For the first time since the iPhone 3GS, Apple released an “S” series that didn’t introduce a single new marquee feature. The iPhone 4S had Touch ID, the iPhone 5s had Siri, and the iPhone 6s had 3D Touch. Meanwhile, the iPhone XS featured nothing more than a slight specs bump compared to the iPhone X, and the XS Max is merely a larger version of the same phone.
Despite all that, the XS line is still Apple’s most expensive iPhone line ever, with pricing that tops out at around $1,500. That’s exactly why Apple also introduced the slightly more affordable iPhone XR, but that model also lacks anything that might resemble a compelling new feature. Instead, it’s just a dumbed down version of the iPhone XS that comes in a few shiny colors. Thankfully, however, it appears as though Apple took the hint and it plans to introduce at least one exciting new feature on the upcoming iPhone 11.
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Key Apple supplier might’ve just leaked the iPhone 11’s most exciting new feature originally appeared on BGR.com on Tue, 12 Feb 2019 at 08:15:33 EDT. Please see our terms for use of feeds.
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