Leading up to yesterday’s Model 3 unveiling, the pressure was on for Tesla to hit it out of the park. Indeed, the company’s entire existence has been predicated on delivering an affordable EV for the mass market. With the Model 3 being years in the making, Tesla would only have one shot to get it right. From a technical perspective (i.e. range, speed), there were few doubts that Tesla would deliver the goods. But from a design perspective, well, no one quite knew what to expect.
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