When it comes to Apple, up is down and down is up. For some time now, analysts and tech pundits have demonstrated an uncanny ability to view encouraging news about the company through a pessimistic lens. What’s more, it remains mind-boggling that these same people — who are tasked with keeping a closer eye on Apple than anyone else — continuously glance over important metrics while issuing reports that lack even a semblance of nuance or relevant context. Nowhere was this dynamic more apparent than in the investor backlash Apple received after recently announcing it would no longer release quarterly unit sales for the iPhone, the Mac, and the iPad.
Many analysts quickly proclaimed that Apple had something to hide with respect to iPhone sales, never mind the fact that Apple’s strategy here is no different from any number of competitors who keep such information confidential. Still, many viewed Apple’s decision as a sign that the company is unsure about the future success of its iconic smartphone. After all, the reasoning went, if Apple was confident iPhone sales were poised to increase, wouldn’t it make those figures public? The question, however, is itself misleading and completely glances over the fact that Apple has been doing exactly what analysts and industry observers have been demanding for years: preparing for a world without huge iPhone refresh cycles.
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The hypocrisy surrounding Apple never ends originally appeared on BGR.com on Wed, 28 Nov 2018 at 08:47:24 EDT. Please see our terms for use of feeds.
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