The hype and speculation surrounding Apple’s September Apple Watch event was unprecedented, understandably so given Apple’s track record of driving innovation in new product categories. What made the event all the more exciting is that Apple was successfully able to keep important details of the device completely under wraps.
In a broad sense, sure, we knew Apple was likely to introduce a wearable device of some sort. But key details surrounding the device’s capabilities, and even what the design looked like, remained unknown until Tim Cook officially walked up on stage and unveiled the Apple Watch for the first time.
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