For a long time, Apple’s secrecy was legendary. The company managed to keep secrets under wraps better than any other consumer electronics company in the world. But the explosive popularity of the iPhone changed everything. Workers at the factories where Apple’s gear is built found out how valuable these leaks can be, and almost nothing is a surprise these days when Apple finally announces something new.
In the past, these leaks have done precious little in terms of a material impact on Apple’s bottom line. This year with the iPhone 7, however, that could change.
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