I really hope this kind of practice doesn’t catch on among cable companies, but knowing the industry and how much they screw customers, it probably will eventually. We’re referring, specifically, to the surprise price increase this month for many customers of Optimum, the Altice subsidiary that offers TV, high-speed Internet, phone and Wi-Fi service in states including Pennsylvania, New York, and New Jersey. And to the infuriating way that new increase was communicated to customers.
The price hike came as a surprise to many of them because Optimum decided to announce it in arguably a pretty sneaky way. Per Consumer Reports, many of the customers missed the news that the price of their TV plans was climbing by as much as $30 per month (as well as Internet service going up in some cases by $25 per month) because it was buried within a section of monthly bills that includes updates which most consumers don’t read closely. So how’s that for a new cable industry trend? Lean on our remaining customers for even more money — and hope they don’t notice.
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The sleazy move from this cable company just reminds me again why I cut the cord originally appeared on BGR.com on Wed, 12 Feb 2020 at 00:24:05 EDT. Please see our terms for use of feeds.
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