Imagine a company that specializes in selling high-end technology products, that is supported by a cultish group of devoted fans, and that’s run by a notoriously demanding CEO who’s hellbent on changing the world. That sounds a lot like Apple under Steve Jobs, doesn’t it? It sure does, but it could also be used to describe Tesla under CEO Elon Musk right now.
And those aren’t the only similarities, as Stratechery’s Ben Thompson makes clear in a fascinating new essay comparing the two companies.
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