It’s safe to say that Apple didn’t buy Beats primarily for its overpriced and overrated headphones. Instead, it’s more likely that Apple bought Beats because many of its executives — most notably Jimmy Iovine, Dr. Dre and Trent Reznor — all have extensive connections and influence in the music industry. With these influential music industry figures on board, argues Neil Cybart, Apple can create a music streaming service around Beats Music that will offer artists significantly more value than what they’re getting from Spotify.
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