It probably hasn’t escaped anyone’s attention that the name of the game these days at Apple is subscription revenue, as the iPhone maker’s signature hardware product continues to mature and the company looks for new ways to generate recurring revenue. This is why we’ve seen Apple roll out subscription packages that offer video games, music, TV, and news, all of which have combined to push the company into a completely new era.
Previously, the entirety of the company had been oriented around the sale of expensive hardware. If Apple is truly committed to its new emphasis on services, however, one aspect of its operation still needs to change — and during Apple’s earnings call with analysts this week, that’s exactly what CEO Tim Cook signaled he’s open to.
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Tim Cook hints that an iPhone subscription could be Apple’s next big move originally appeared on BGR.com on Thu, 31 Oct 2019 at 17:06:59 EDT. Please see our terms for use of feeds.
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