As part of Twitter’s ongoing effort to increase engagement, the company today announced a new initiative called “Fleets” that was clearly inspired by the likes of Snapchat. So what is a Fleet exactly? Well, it’s essentially a tweet that goes up for 24 hours before being removed from existence. The new Fleets feature is rolling out today in Brazil and may expand in the months to come depending on how it’s received.
Now as to why Twitter is getting into the realm of ephemeral tweets, well, the company explains that some users are hesitant to tweet in the first place because they’re not always confident a tweet will age well.
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Twitter just started testing tweets that disappear after 24 hours originally appeared on BGR.com on Wed, 4 Mar 2020 at 14:21:51 EDT. Please see our terms for use of feeds.
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