Steve Jobs is known for a lot of things. He was an incredible businessman, a world-class salesman, and he was obviously quite the visionary. When listing Jobs’s top qualities, however, his sense of humor doesn’t typically come up. Jobs was a terrific showman though, and the little jokes he cracked here and there during Apple’s press conferences always helped keep things light. This was actually a very important yet underappreciated element of Apple’s strategy during product announcements. The company’s marketing has always revolved around hyperbole (It’s magic! It’s all screen!). In an advertisement that you see here and there in passing, that’s fine. When you’re watching a press conference and every other sentence is about how magical, revolutionary, and groundbreaking Apple products are, a little levity or comic relief is a must.
Everyone remembers Apple’s big first-generation iPhone announcement event back in 2007. There were so many iconic moments in that presentation, which saw the unveiling of a device that would quite literally flip the smartphone industry on its head. One moment in particular was the subject of a recent Reddit thread though, and we want to share it because it’s something most people likely forgot all about.
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Watch Steve Jobs prank call Starbucks live on stage during the very first iPhone event originally appeared on BGR.com on Sat, 20 Apr 2019 at 09:01:33 EDT. Please see our terms for use of feeds.
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