It’s no secret that Facebook wants to dominate mobile and, in turn, views any mobile app that enjoys a sizable user base as a strategic threat. It’s why Mark Zuckerberg unilaterally decided to acquire Instagram for $1 billion in 2012 and why Facebook didn’t think twice about spending $19 billion for WhatsApp just two years later.
But one company that famously decided against joining the Facebook umbrella is Snapchat. In fact, even before Facebook acquired WhatsApp, the social network laid out a $3 billion offer for Snapchat, an offer that Snapchat CEO Evan Spiegel seemingly didn’t even consider.
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