Samsung took the wraps off of its new flagship Galaxy S20 lineup during Tuesday’s big Unpacked event, and people are still talking about the sleek new smartphones on Wednesday morning. The Galaxy S20, Galaxy S20+, and Galaxy S20 Ultra in particular are quite possibly the most impressive smartphones the world has seen at this point, so I’m sure people will still be talking about them in the days and weeks ahead. They’ll be talking about Samsung’s stunning Super AMOLED displays and the sleek Galaxy S20 design. They’ll be talking about monster specs, especially on the Galaxy S20 Ultra and its 16GB of RAM. They’ll be talking about Samsung’s new cameras, which sport a bunch of exciting new features like mind-bending 100x hybrid zoom on the Ultra model. And they’ll be talking about all of Samsung’s smart new software features, some of which quite innovative.
All that is well and good, but they’ll also be talking about what is arguably the most important tidbit regarding Samsung’s new Galaxy S20: the pricing. Samsung’s strategy with its flagship phones this year is positively baffling, to the point where some industry watchers I’ve spoken with don’t even know what to make of it. All signs are pointing to a huge opportunity in the smartphone market where mid-range pricing meets high-end pricing. Apple hit what appears to be the sweet spot with the iPhone XR in 2018 and the iPhone 11 last year, and Samsung followed Apple’s lead with the Galaxy S10e. This year, however, Samsung completely abandoned the $700-$800 price range with the Galaxy S20 series, and no one can seem to figure out why.
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What the hell is Samsung thinking with the Galaxy S20? originally appeared on BGR.com on Wed, 12 Feb 2020 at 09:26:09 EDT. Please see our terms for use of feeds.
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