U.K. band Radiohead are known for doing things unconventionally, but they’re also incredibly shrewd marketers who know how to build up hype for themselves and their music. Roughly nine years ago, for example, the bank shocked the world by announcing that fans could pay whatever they wanted for the album In Rainbows that was released directly over the band’s website. Now it seems Radiohead is engaging in another zany stunt to promote its upcoming ninth studio album by completely erasing its presence online.
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