Why is T-Mobile’s “Un-carrier” initiative working so well? The answer is as obvious as it seems: people don’t like wireless carriers. These telecommunications giants continue to squeeze subscribers for every last penny they can and all the while, they rake in billions upon billions of dollars each quarter. It would be one thing if a company just scraping by tacked on a tiny fee, but Verizon hauled in $7.9 billion in profit last quarter on $32.2 billion in sales while AT&T’s operating income climbed to $7.1 billion on revenue totaling $40.5 billion.
T-Mobile is hardly a non-profit, but the company has done a tremendous job of playing off consumers’ collective disdain for carriers and it has seen tremendous growth as a result. At the same time, its model really isn’t all that different from the rivals it regularly berates.
Can’t anyone save us from our carriers?
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