Xiaomi has been inadvertently generating a ton of press coverage for Apple in recent days, thanks to the Chinese brand’s new “Mimoji” avatars.
Reasons why that’s the case include: Xiaomi changed just one letter to differentiate its new Mimoji avatars from Apple’s Memoji feature. Tons of tech writers then dutifully wrote that Xiaomi was copying Apple yet again, part of a pattern at the company which even The New York Times once described in a headline as “an empire built by aping Apple.” Xiaomi took issue with the word “copy,” however, releasing a statement in China seeming to threaten writers over recent coverage of the new Mimoji.
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Xiaomi ‘mistakenly’ promoted its Memoji knock-off with a real Apple ad originally appeared on BGR.com on Fri, 5 Jul 2019 at 20:08:46 EDT. Please see our terms for use of feeds.
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